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To showcase your skills in video production, you will have to create a compelling video portfolio. Only then can you attract your potential employers or clients to produce video portfolios for them. In this process of creating a video portfolio, you should remember certain dos and don’ts. When you follow them, you can ensure that your portfolio stands out from that of others. Here is a guide to help you understand what to include and what not to include in your video portfolio to make it stand out:

The Do’s

Highlight your Best Work

When creating a video portfolio, make sure that you include only your highest-quality projects. The project details you include should showcase your expertise and skills. The portfolio should reflect the kind of work you wish to be hired for. For instance, you can create a video that reveals a wide range of themes, styles and techniques. Only then, the intended audience can understand your versatility.

Keep The Portfolio Short

Indeed, your video portfolio should be engaging. However, it should not be too long. It should be concise. Potential employers or clients might not have time to watch your long portfolio. So, make sure that the portfolio is concise highlighting your best projects. For instance, you can keep your portfolio video between 2 and 5 minutes. During this short time, you should focus on the moments that create the utmost impact.

The other things you should do include telling a story, providing context and keeping your portfolio updated.

The Don’ts

Do Not Overload with Clips

Do not keep your video portfolio overloaded with a lot of clips. Particularly, do not overload with a lot of unedited sections. Too much of clips can dilute the impact you wish to create by overwhelming viewers. For instance, you should pay attention to quality over quantity. Make sure to choose clips that showcase your abilities to the best. The clips should create lasting impressions.

Do Not Overlook User Experience

When you create a video portfolio, you should not overlook creating a user-friendly experience. If your portfolio is not easy to navigate, viewers can get distracted or frustrated. For instance, you can use an intuitive and clean layout. The sections in your portfolio should be easy to navigate. Also, make sure that you label your videos properly. In turn, viewers can easily reach the spot that they wish to.

Also, avoid poor-quality footage and do not forget to highlight diversity. Further, another thing you should avoid unprofessional presentation.


Developing an effective video portfolio needs thoughtful organization, careful selection and attention to quality. When you follow the things mentioned above, you can create a memorable portfolio. When creating a video portfolio, remember that it is the reflection of your creativity and professionalism. So, you should make it count! Thankfully, you can find professionals, who can create professional video portfolios for you. They will first understand your profession and achievements and will highlight the right things.