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The American brand, Arnold Palmer has insisted on selecting the finest materials, fashionable and colourful designs for years. In recent years, Arnold Palmer has become active in the fashion industry, and is highly sought after by fashionistas while cooperating with many of them. To express the brand-new fashion image of the brand, we hired foreign models for this video and shot in an apartment in low-density areas. The final product is marvellous – an European vibe, while the content of the video is an integration of information and fashion, which is really totally distinctive from the past promotional materials of Arnold Palmer.