Studies show that in the past decade, usage of mobile apps has exploded around the world. In 2023, there were nearly 5.25 billion smartphone users across the world. In 2022, around 1.4 billion smartphones were sold. The outcome is that there is an increased requirement for mobile apps among businesses and big firms. So, in case, you want to learn how your customers and business can benefit from a mobile app experience, you are in the right place.
When talking about getting mobile apps developed for your business, it is better to be aware of the types of mobile apps. With this knowledge, you can decide on the right type of mobile app suitable for your business.
Task Resolution Apps
When your business has a task resolution application, users can execute tasks or enjoy services that your business offers remotely. They can get the convenience of getting the services online. Most mobile apps generally encompass a task resolution as a fundamental aspect. This type of app will work as a tool for remote workers of your organization to access customer databases. For instance, BMW has an app that the owners of its cars can use to control their cars remotely. Any shopping app is an example of a task resolution app.
Loyalty Apps
Mobile apps can help your business improve loyalty among customers. For instance, some popular brands like Starbucks and H&M run loyalty programs. They offer incentives to reward loyal customers. When they get rewards, customers keep coming back to the brand.
Entertainment Apps
Apps are not meant for performing tasks alone. When you provide entertaining content to your customers through your mobile apps. In turn, you can keep the majority of your customers hooked to your business. This is possible even without offering any incentives to them. For instance, the two popular brands Coco-Cola and Red Bull offer entertaining content to their customers through their Coco-Cola Lifestyle and Red Bull TV respectively.
Customer Service Apps and Chatbots
These types of mobile apps function as a bridge between software or brand employees and users to handle issues. These apps provide an opportunity for customers to report their issues. In turn, they can find solutions. Also, through this type of app, your business can notify users of new services and provide them with updates.
Content Apps
Service experts and celebrities also use mobile apps to share their content. They do this in a digital space that they can control. An excellent example is the Sidekick App that Sorted Food offers. This app contains explanatory cooking guides, videos and photos of recipes. So, if your business has expert knowledge to share in a specific domain, you can consider developing content apps.
Conclusion
The importance of mobile apps for business is improving day by day. You should be particular about selecting the right type of application such that you can improve the reach of your business. You can reach your customers right via their smartphones. Thankfully, mobile app developers can help you choose the right kind of app suitable for your business and target market.
