When creating content for digital use, many organisations these days are reaching out for video solutions. In turn, they believe that they can achieve their goals. To reiterate the same, many businesses have experienced a considerable increase in customer satisfaction with video content as compared to text-based content. As per a study conducted by Wyzowl, nearly 96% of customers have looked at an explainer video to gain insights about a product. Nearly 88% of clients have been influenced to buy a service or product after watching a video of a brand. If you are wondering whether to opt for video production or video marketing, this content will help you:
What is Video Production?
Video production denotes the process of creating video content. This encompasses the kind of video being produced like testimonial videos, commercial and product explainer videos. Also, video production involves the equipment for filming any content. Further, it needs to decide on the script to be written and the type of editing software to be used. Also, the decision has been made about the post-production tasks to follow. Thankfully, you can find video production services that focus on creating high-quality visuals with a strong focus on storytelling.
What is Video Marketing?
Video marketing pays attention to how organisations use the visuals produced by the video production team to reach the target audience. This involves placing videos across different platforms. Examples of such platforms include Instagram, YouTube and Facebook. Also, it involved spotting strategic techniques to market through marketing campaigns. Examples of the techniques include SEM and SEO. Further, it involves the creation of campaigns that are designed to involve viewers and ensure the utmost reach.
Similar to experts in video production, experts in video marketing also cultivate a quality product. Nevertheless, organizations engaged in video marketing will offer a more comprehensive solution. Yes, a team from the marketing agency will sit with you to find out what your business would like to achieve with a video. Also, they will discuss and find a strategy that will work for your business. After this, they will shoot the video and will help implement the right strategy.
Which One to Choose?
Now, you might wonder whether to select a video production or a video marketing expert. Not all businesses have the time to access or plan an entire marketing plan around a video. If you can handle video marketing yourself, you can hand over the video production to an expert in this domain. You can expect them to create quality videos that will talk a lot about your brand. But, if you cannot handle the marketing yourself, you can choose an expert in video marketing.
Conclusion
With the right commitment and strategy to quality content, you can leverage both services for the creation of powerful outcomes. It is better to rely on an expert as against using tools available online for video production and video marketing.
