Video marketing is gaining importance these days. Studies show that nearly 88% of marketers have experienced a positive return on investment with video marketing. If you plan to engage in marketing video production, it is better to be aware of the types of marketing videos.
Nowadays, the way videos are consumed has changed drastically. Similarly, customers’ expectations of the format and quality of video have changed considerably. Before you engage in marketing video production, it is better to be aware of the types of marketing videos.
Types of Marketing Videos
Short-Form Videos
Nowadays, the attention span has reduced considerably. More than long videos, people spend a lot of hours watching short videos. Thanks to sources like YouTube, Instagram and Facebook shorts. With short marketing video production, you can create real-life effects on a low production scale.
Above all, you can easily edit short videos. Nowadays, AI tools are available to help you with the editing process.
Long-Form Videos
If you wish that your marketing videos should give more details, you can consider making long-form videos. With this type of video production, you can share in-depth information. Above all, you can cut long-form videos into short-form videos to motivate people to watch the long-form videos.
Live-Stream Videos
Live-stream videos need not be essentially short videos or long videos. Based on the time available, you can plan the live stream. This decision should be made based on the platform you choose for live streaming as well. Live videos can take different formats like highly organized videos, ask-me-anything or stream-of-consciousness.
Live streams are best among these types of marketing videos. The reason is that they help brands talk directly to their viewers.
What Type of Video To Choose For Marketing Video Production?
Now, you know about the three types of marketing videos. With these types in mind, before you begin to plan your marketing video shoot, it is better to take some time. You can use this time to spot the kind of video to create. Also, decide where the videos are going to be published. Further, before you choose any type of marketing video, it is better to understand what your audience expects.
When you know your audience well, you can understand the type suitable for them. For instance, if you feel that your audiences are young and have a very short focus span, the best thing you can do is to make short videos. Also, if your audiences are aged and can watch long videos, you can make long videos. On the other hand, if you would like to connect with your audience irrespective of their age, you can make live videos.
Again, when you know your audience, you can understand where they hang around. When you know their whereabouts, you can publish your videos in that place. So, you can reach them with ease.
Conclusion
Marketing video is an excellent tool that will help you increase your business reach. Make it right and you can reap the benefits.
