It is good that you have decided to engage in video production for your brand. Video content is no longer optional for businesses these days. It has become essential. Whether it is brand storytelling, training or marketing, businesses these days are investing heavily in producing quality videos. However, most businesses first thinking about making videos think whether they should do this in-house or hire a professional service.
The right choice between in-house and outsourced video production depends on different factors. Examples include your budget, goals and the frequency at which you need video content. We will evaluate the pros and cons of these two options. In turn, you can decide what suits the best for your business:
In-House Video Production
Let us consider that you opt for in-house video production. In this case, you will have to hire a team of full-time professionals, who will work exclusively for your brand. In case you plan to use video as an important part of your business and produce video content regularly, an in-house video production team will work well.
Pros
Brand Familiarity
Your in-house team will have a good understanding of the voice of your brand. Similarly, they know the right tone to use with a deep understanding of your products and values. It means, quicker execution and fewer corrections post-production.
Flexibility and Speed
When you have a video production team in-house, you can respond quickly to content needs. Also, you can get last-minute changes executed immediately without scheduling delays.
Cost-Effectiveness in Long Term
Let us consider that your business produces a high volume of videos. In this case, the money you will have to spend on salaries and equipment may be more affordable as compared to hiring a video production agency again and again.
Cons
- Need high initial investment
- A small team might have restricted creativity
- Scalability issues
Hiring A Video Production Agency
When you choose this option, you will be working with a video production agency. It means that you are outsourcing your video content creation work to professionals. They are already producing thousands of videos for clients from different domains.
Pros
Expertise & Creativity
Organizations solely engaged in video production will add fresh technical expertise, storytelling skills and perspectives every now and then. The agency will have specialists for every stage of production right from scriptwriting to animation.
Access to Advanced Equipment
Agencies have access to advanced tools for post-production, lighting kids, drones and high-end gear. You will have to spend a lot of money buying these high-end gears when you develop an in-house team.
Scalability & Resources
At times, you might need social reels one week and high-production value advertisements the next week. In these cases, agencies can quickly scale down or up based on our requirements.
Cons
- Less immediate control
- Limited brand immersion
- Higher per-product cost
Which Option To Choose?
- You can choose an agency if you are looking for expert production value. Also, if you need creative direction and the ability to experiment or scale with different forms of videos, choose this option.
- You can develop an in-house team if you have ongoing video requirements. Also, if you need a defined brand voice and a dedicated team, you can opt for an in-house team.
