We live in a world that is always connected. In this world, it is important to have a user-friendly and sleek website. However, having a website has now become just the beginning. If you wish to develop deeper relationships with your customers, you must stay on top. You should be ready to offer instant value to your customers. You will have to meet your customers where they are. Yes, you should meet them right on their smartphones. This is where a mobile app gets in. It should be stated that it can take your customer engagement to the next level.
No one these days can deny the fact that they are glued to their phones. Many tasks these days like ordering food or scrolling through social feeds are being done through smartphones. Most importantly, they are being done using mobile apps. So, if your business still relies entirely on the website to connect to customers, you might be missing out on some serious engagement opportunities. Here is how a mobile app can transform your customer engagement:
Real-Time Communication with Push Notifications
When it comes to websites, they need users to actively visit them. But, with a mobile app, you can reach your customers actively through push notifications. This is a robust technique to nudge your users with timely updates. Also, you can provide friendly reminders, customized offers and flash sale updates through push notifications.
For instance, an e-commerce app can alert a customer when an item on their wishlist goes on sale. Similarly, a fitness app can send daily workout reminders and motivational messages. These real-time associations can keep your brand relevant. Most importantly, your brand can do this without being intrusive.
Personalized Experience That Builds Loyalty
With a mobile app, you can provide highly personalized experiences to your customers. By evaluating user location, preferences and behaviour, your app can recommend products, tailor content to each individual and suggest services. When customers feel understood, they will be more likely to stay engaged and loyal.
Netflix might have suggested some favourite shows to you. Similarly, the Starbucks app might have provided you with rewards based on your usual coffee order. Personalization is no longer a nice-to-have feature. Yes, customers have started expecting it. Thankfully, with a mobile app, it becomes easy.
Frictionless Customer Service
At times, your customers might need your help. When they have an app, they do not have to fill out a long form or they need not send an email and wait. You can just integrate chatbots on your mobile app. Also, you can include FAQ sections, in-app messaging facilities and a ticketing system right inside the app. These features will make support smoother and faster. More importantly, support will become more accessible to customers. When your customers feel happy with your business, they will become repeat customers.
Apart from these things, a mobile app can provide offline access to your customers. Overall, it will help boost customer retention and repeat business. So, it is better to get a mobile app designed and developed by an expert today.
