When you plan to engage in testimonial video production for your client or for your own business, you should remember one thing. It is that authenticity is the key to success for any testimonial video. However, what matters is capturing the right message from the person being interviewed.
No one trusts you on what you want to say about your own business. But they are concerned about what your customers wish to share about your product or service. This is why testimonial videos are powerful. However, when it comes to testimonial video production, different steps are involved. Here are the five basic steps to follow when you produce testimonial videos for your business or client business:
5 Basic Steps in Testimonial Video Production
1. Schedule A Pre-Shoot Meeting
Before interviewing customers, the best thing you can do is spend some time with them. It is better to schedule a pre-shoot meeting. Most businesses do not do this to save costs and time. Even though it feels like spending time, it will be a valuable investment.
2. Evaluate The Overall Format and Style of Video Before Shooting
Determine the style of the video. For instance, you might be interested the capturing your customers using your product. Otherwise, you might want a video in which your customers share their experiences with your product or service. Your budget for testimonial video production will determine the style of video to make.
3. Decide Who Will Be On Camera and Who Will Speak
This is an important decision to make in advance. For instance, you can have a non-speaking business colleague or a spouse in your video. This non-speaking person can affect the flow. Otherwise, you can have multiple people in the video each contributing equally. The second option will be great. However, all of them should not talk at once. It will be interesting unless two people speak distractingly.
4. What is Going To Be Captured
Before you begin the testimonial video production, it is better to decide what will be captured. Before approaching a customer for an endorsement video, you should know exactly what you want to hear. Only then, do you need not have to appear in the middle of the video.
5. Prioritize and Have A Plan
When you have a plan for what you need to capture, will help you in many ways. For instance, it will help you determine if you have missed anything before wrapping up the shooting session. Before you start engaging in testimonial video production, it is better to have a plan for what will be captured.
Conclusion
Apart from these things, you should think about how your testimonial videos are going to be presented. Also, you should think about how your video is going to begin. Further, you can consider including support materials in your testimonial videos. Also, during the pre-shoot meeting decide on the video style and explain the same to the person being interviewed. Doing these things will help you end up with the best testimonial video production experience.
