Are you thinking about corporate video production for your organization? If so, you might have a video production service in your mind. It is a good idea that you have planned to hire a professional to produce corporate video for your business. However, it is better to be aware of the 5 golden rules to remember when producing a corporate video:
5 Rules For Corporate Video Production
1. Define Your Audience First
Marketing is all about communicating and positioning your unique value to a particular audience. Your service or product will not appeal to everyone. Even, it might not be appealing to many people as well. So, your responsibility here is to craft a message that is customized to the particular concerns of a well-defined audience. However, this can be risky as when you narrow down the focus of your message, you have to leave stuff out. Nevertheless, when your audience is defined, you can make the video appropriate to them.
2. Tell A Story That Makes Emotional Connection
At times, we arrive at some decisions with utmost consciousness. This consciousness would like us to trust that we make sensible decisions. However, our subconscious mind alone knows better. Virtually, all purchase decisions are made emotionally. You might be producing lubricants that are 23% more viscous as compared to your competitors. However, let us consider that your local fire company uses your lubricant. This will be remembered by people and they will relate to your brand. The idea here is that the message you share through your videos should have an emotional connection with your audience.
3. Show Me, Don’t Tell Me
You cannot deny the fact that video is the fastest-growing marketing technique used by businesses these days. The reason is that it can persuade and inform better than any other kind of media. Do you know how? It engages the audience not only orally but also visually. Through video production, rather than explaining how your product works, you can show how people are benefitting from your product or service.
4. Your Customer is the Focus and Not You
Your customers intend to know how your service or product can solve their issues. They do not care about your business history or the processes you follow. Unfortunately, most corporate videos are not created from the perspective of customers. Rather than talking about your business, it is better to put yourself in the place of your customers. Your video should explain the problems customers face and how your product or service is the unique or obvious solution to those problems. People watching your corporate video should be able to relate themselves or they should be able to see themselves in your videos.
5. Share What You Believe and Not What You Do Alone
Indeed, your corporate video should show what you do. However, rather than showcasing what you do alone, make sure that your video production shows what you believe. In turn, people can relate to your videos as they might have the same beliefs similar to your business.
